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Mike Michalowicz (born September 19, 1970) is an American author, entrepreneur, and lecturer.〔 (【引用サイトリンク】title=Techniques From 'The Toilet Paper Entrepreneur:' A Student Reflection on the Counselors Academy Conference ) 〕 〔 (【引用サイトリンク】title=Entrepreneurial Women Forge Ahead ) 〕〔 (【引用サイトリンク】title=Ideas on the Horizon ) 〕 〔 (【引用サイトリンク】title=Asheville business gets MSNBC makeover ) 〕 He is the author of the business books Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur (September 2008),〔 〕〔 (【引用サイトリンク】title=Special Report: Innovate in a Recession ) 〕〔 (【引用サイトリンク】title=An Army of One ) 〕〔 (【引用サイトリンク】title=Businesses You Can Start for Under $5K ) 〕 is an advocate of a business philosophy by the same name,〔 (【引用サイトリンク】title=Financing Your Small Business In A Tough Economy ) 〕〔 (【引用サイトリンク】title=Mike Michalowicz: A Quirky Approach to Business ) 〕〔 (【引用サイトリンク】title=Accounting Tips to Help Your Business Thrive ) 〕〔 (【引用サイトリンク】title=New Decade, New Breed of Entrepreneur ) 〕 and is a former small business columnist for ''The Wall Street Journal''.〔 (【引用サイトリンク】title=Obsidian Launch: Accelerate Your Business ) 〕〔 (【引用サイトリンク】title=A list your employees will love ) 〕 He is the "Business Rescue" segment host for MSNBC's ''Your Business''.〔 (【引用サイトリンク】title=American Business: Makeover On Main with Mike Michalowicz ) 〕 He also hosted the reality television program called ''Bailout!''.〔 (【引用サイトリンク】title=Television show films episode in Lebanon Borough, gives restaurant a 'reality' check ) 〕 Michalowicz is a former monthly columnist for ''The Wall Street Journal's'' small-business section, and wrote the ''Small Business Shortcuts'' series.〔 〕 He is a regular contributor to ''Entrepreneur Magazine'' and is also a columnist for American Express's "''Open Forum''" series.〔 〕 He was a recurring entrepreneurship expert for CNBC's ''The Big Idea with Donny Deutsch''. He had over ten appearances, including the CES Roadshow series.〔 (【引用サイトリンク】title=Your Business ) 〕 Michalowicz has also appeared on NBC, MSNBC, Fox News, ''ABC News Now'', CNBC's ''On the Money'' and Pat Croce's ''Down To Business''.〔 (【引用サイトリンク】title=On The Money with Carmen Wong Ulrich ) 〕〔〔 (【引用サイトリンク】title=ABC News Now - Money Matters ) 〕〔 (【引用サイトリンク】title=Down To Business ) 〕 He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques〔 (【引用サイトリンク】title=Toilet Paper Entrepreneur Coming to SOMA ) 〕 at universities, corporations and organizations throughout the world.〔 (【引用サイトリンク】title=Expert Curriculum ) 〕 〔 (【引用サイトリンク】title=When A Business Hits A Wall ) 〕 He authored the book and hosted the reality program as "Mike" Michalowicz as opposed to under his given name, Michael. According to the author's biography on the ''Toilet Paper Entrepreneur'' website, his last name, "Michalowicz", is pronounced as "mi-CAL-o-witz".〔 (【引用サイトリンク】title=The Toilet Paper Entrepreneur ) 〕 ==''Profit First'' (Book)== Released on July 4th, 2014. In the book, the author identifies the four core methods to running a profitable business, and is derived from an article he published in ''The Wall Street Journal'' on December 10, 2010.〔 (【引用サイトリンク】title=How Entrepreneurs Can Fill the "GAAP" ) 〕 Profit First relates the application of Parkinson's Law to how we spend and/or conserve money.〔 (【引用サイトリンク】title=Profit First: Parkinson’s Law ) 〕 The book further explains that with an understanding of our behavior, as defined by Parkinson's Law, we have the ability to bring significantly profitability to our business using four specific methods. The four core methods Michalowicz identifies in Profit First, and are derived from the healthy lifestyle habits are 1. Use Smaller Plates (the concept of having multiple "small" accounts to manage money intended for different purposes), 2. Eat Vegetables First (the concept of taking profit first, then owner's pay, then taxes, and lastly using the remainder for expenses), 3. Remove Temptation (make your accumulating profit, tax and under funds difficult to access and view and you will be less tempted to "steal" from yourself), 4. Use A Rhythm (manage the books twice a month, specifically on the 10th/25th to get a keen sense for cash flow). Michalowicz indicates that the natural tendency of entrepreneurs is to do "bank balance accounting", where they view their bank balance regularly and that they make financial decisions on the balance they see. The author argues that instead of trying to change this natural tendency in entrepreneurs, that is should be leveraged. By implementing the four core methods documented in Profit First, the entrepreneur can continue this natural habit to great effect, maximizing profit, controlling expenses and mastering cash flow management.〔 (【引用サイトリンク】title=How GAAP Hinders Profitability )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mike Michalowicz」の詳細全文を読む スポンサード リンク
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